01Adoption Failure
The average building management app has a 12% adoption rate. Tenants download it once, forget the password, and never come back. The committee ends up managing via WhatsApp groups anyway.
02Tech Disconnect
Existing platforms were built by tech people for tech people. But building committees are run by volunteers — retired teachers, busy parents, small business owners. They need simplicity, not software.
03Language Barrier
Israel's buildings are multilingual — Hebrew, Russian, French, Arabic, English. No platform handles this. Fleuraby's AI responds in the tenant's own language automatically.